It’s tempting to use jargon in written business communication. And why not? Everybody is doing it: “Let’s think outside the box.” “We don’t have the bandwidth.” “We’re getting radio silence on the launch date.”

It usually happens when speakers are focused on being entertaining, rather than meaningful. It also occurs when they are seeking to impress the audience, rather than help them.

As communicators, we know the value of avoiding jargon to craft clear, straightforward messages. Using jargon sparingly can make your language a bit more interesting, but using it excessively dilutes your ideas and undermines your credibility.

Clear, concise statements lead to effective communication. They are also more accessible to a global audience, reducing the risk of your idea not being heard at all.