Words mean different things to different people. That’s why we need to be so careful with them.
Imagine the boss says, “This social media campaign is going to bring us a gigantic boost in sales.” The boss may be thinking 5 percent, while her employees imagine much higher numbers. If no further context is provided, then everyone is living in distinct realities.
Using concise language and providing context ensures that everyone understands the issue in the same way. It improves the quality of our communication.